ColourwaysDark navy

Archive · Caps

Average Joes 55

Raised stitching, and the shadow it throws

Script embroidery goes flat unless the thread is built up.

Material
Washed cotton twill
Emblem
Underlaid raised embroidery
Adjustment
Metal buckle
Colourways
Four
Season
All year
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Guide

A good hat needs no explanation. Knowing where the work went is still worth something.

An extra underlay is laid first and covered over, so the letters lift off the cloth and throw a shadow to one side. The height of embroidery is set by what goes underneath it, not by the weight of the thread on top. It is the kind of detail that shows more in the hand than in a photograph: on a screen it is white lettering, in the hand you can feel each stroke and watch the thickness change as you turn it.

The 55 on the side is kept small and pressed down, so it never competes with the front — put two marks at the same volume on one cap and both disappear. All four colours were chosen at the darkness where the script lifts most clearly.

Colourways

Average Joes 55 — Dark navy
Dark navy
Average Joes 55 — Ash grey
Ash grey
Average Joes 55 — Sand beige
Sand beige
Average Joes 55 — Black
Black

Working with us

01

From twenty pieces per silhouette

Early in a season we will also run a mixed assortment.

02

Samples first

Send us your company name and registration number and we will reply with sample terms and a price list.

03

Custom embroidery and labels

Minimum quantity and lead time depend on how complex the artwork is.

Shall we talk about this one?

Tell us the assortment and quantities you have in mind. We reply within two business days.

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5 films

What a photograph cannot hold — how deep the shade under the brim falls, the angle the crown keeps as you walk, where the colour goes when the light changes. Fifteen seconds is enough.

Average Joes 55 Sand beige film01 / 05

Average Joes 55·Sand beige

Details

Average Joes 55

Detail imagery is produced in Korean.

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